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Each of us have different definitions of success, that point at which we say, enough, I’ve reached my target, or I’ve haven’t but I will redefine success to equal my attainment.

Perhaps you are someone who uses each level of achievement to set your next target, to see how far you can go. Adopting this mindset brings the possibility of failure, but you’re comfortable with that. Setting a personal target is one thing, setting targets for other people is almost a futile activity. If they don’t share your belief that it’s an achievable target or have the drive to work towards it then it’s likely the target will not be achieved.

If we consider this in the context of employees, their personal definitions of success and their attitudes will have a huge effect on the outcomes they achieve and consequently the success your business achieves.

Consider further what it is that delivers success – what are the key activities you require people to perform? How well do they do that? Why do some produce better outcomes than others?

Levels of skill and knowledge will be a factor but what about their levels of ambition? Is failure something they cannot contemplate? Factors such as these can impact the most fundamental levels of their performance. For example will they look for opportunities for self-advancement in how well they perform their roles or does the scale of the task fill the time available?

Ask yourself this question. Am I managing people who are bringing me opportunities or am I drained by people bringing me headaches? Do I constantly have to ‘motivate’ individuals, listen to excuses about why it didn’t happen and will never happen or do I see people who are continuously challenging themselves, failing and improving. Possibly you think it’s perfectly reasonable to take four meetings with a prospect before securing business or even that it’s OK to take four meetings and then not secure business. You haven’t challenged this definition of success, therefore it is has become the norm, reflected in the performance of your employees.

So what is your definition of success? Is it matched, or bettered by your employees? Are you taking the time to really understand them and what makes them tick? Helping them to become target setters and adopt a culture of improvement will bring a huge change to your experience as a manager and to the performance of your business.

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