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Like a coach in pro sports, your primary function as a manager is to improve the performance of your team.

Unfortunately, traditional approaches to performance management may have initial success, but are difficult to sustain.

When distilled out of their packaging traditional performance management looks like:

Third-party stories, testimonials, case study, reviews, and other “social proof” can be a powerful technique in your sales toolkit. Storytelling carries a fair amount influence with your prospects and clients when done correctly. Stories can also redirect conflict, create an emotional connection, and help illustrate key features and benefits.

According to a survey by Bain & Company, of 365 companies in Europe, Asia and North America, 81 percent believe that brands without a high-performing culture will never get beyond mediocrity. In other words, it is the culture of an organization that helps to drive it forward towards success.