On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler Training is open but operating remotely in accordance with recommendations by WHO and the UK government to do our part to help ‘flatten the curve’ for the NHS . We’re here for you and the community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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Coaching to Improve Sales Performance

Unlock the potential of your team

Leadership Challenges

We go through the issued faced by leaders and mangers today in "The Five Challenges of Management" 

Why Coaching?

Our clients tell us the results of having a coaching mindset.

Seven Steps to Coach Staff Effectively

High-performing companies build coaching into their company culture.

In order to be effective and proficient in coaching, it takes planning, commitment, discipline and patience. The starting point for coaching is a well thought out plan. The Sandler Step by Step Coaching Model is a road map to success.


Leadership Challenges

The Five Challenges of Management

  • Having the same conversations over and over again without any uptick in results?


  • Consistently lacklustre performance from under-motivated teams?
  • Spending too much of your own time and energy fixing problems for your team?
  • Feeling spread too thin because one or more team members is helpless and constantly looking to you for help?
  • The financial and organizational expense of losing a promising team member after you've invested money, time, and attention in hiring and on-boarding?

In our experience, many organisations underestimate the importance of the coaching role. They misunderstand the definition of coaching, and coach inconsistently or not at all. As a result, the leader's skillset is unbalanced... and the five challenges of management are more likely to become embedded in daily working operations.

This leads to stress, burnout, and less-than-optimal income numbers. Learn how to identify and unlock the performance code of each individual on your team, and maximize their performance.

Why Coaching?

Our clients tell us the results of having a coaching mindset.

Top 5 Reasons to start coaching

  1. Effective Time Management. Coaching develops proficiency and time competency because team members are better at solving their own problems
  2. Retain top talent. Coaching is a sign of corporate investment and support.
  3. Job Satisfaction. Coaching impacts confidence and self-worth to drive meaningful engagement.
  4. Employee Development. Coaching is critical to career development and lasting growth.
  5. Builds Trust & Commitment. Coaching strengthens the relationship between managers and staff and promotes accountability.


More Resources

Books - Events - Video

Coaching Sales People

The Sales Coach's Playbook

A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get desired results. The Sales Coach's Playbook: Breaking the Performance Code, by Sandler trainer Bill Bartlett, answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.

Find out more about this book >

A free event for owners and Senior Managers

Do you struggle with

  • Establishing clear coaching objectives?
  • Simply applying a “Band-Aid” to your salespeople’s problems?
  • Giving answers vs seeking to understand your salespeople’s roadblocks?
  • Using a “one size fits all” process to your coaching sessions?

Basingstoke: Friday 2 Nov 08:00 - 10:30. Crowne Plaza, Old Common Road, Black Dam, Basingstoke, RG21 3PR


Maximising Performance Through Coaching

Motivating Millennials

The challenge as this group grows as a proportion of the workforce is that the leadership will have to shift their working practices to attract and retain staff from this generation.